Jaguar classic

We respond to drink with all of our senses… When consumers say “this tastes good”, what do they mean? Aroma, appearance, mouth feel, and flavour all contribute to consumer product preference. While focus groups and test marketing are powerful tools in evaluating the success of a new product lunch, how do you analyze the potential success of one profile over another early in the development process? At Jaguar Beverage, research conducted to design, match, or improve the flavour of beverages focuses on analytical and sensory techniques combined with insight into the social and psychological needs of consumers